"The focus should be on engagement and not mere arrangement," the board president was quoted as saying by PTI on Wednesday (June 22). "The media managers should now be able to tell the story of Indian cricket and also be responsible in highlighting the good work done by their respective state associations using the digital platform."
During the workshop, Thakur also had representatives from Facebook and Twitter impress upon the assembled media managers on the efficient use of social media to connect with fans. "I want the media managers to reach out to those young fans on social media with relevant informations, which will be a way to engage them. We have already asked each state association to have their official Facebook and Twitter page, where information will be uploaded," Thakur said.
One of the participating media managers said the workshop indeed was a fruitful one. "It was a long and exhaustive process. I must admit that we got an entirely different perspective of how the role of the media manager has changed. The BCCI president was very clear on the kind of changes he wants from us. We will go back and seek necessary permission to bring upon changes," said the official requesting anonymity.
The convention comprises of several workshops and meetings. A seminar that is set to include captains, coaches and the Indian Premier League (IPL) Governing Council, will also take place. The conclave is slated to end with a working committee meeting of the board members on June 24, following which an announcement on the next India coach is expected to be made.
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